This publication carries one sponsor slot per issue. The rate card is published because a rate card that is not published is a negotiation, and a negotiation about editorial placement is exactly the thing this page exists to prevent.
One slot per issue
| Placement | What it is | Availability |
|---|---|---|
| Issue slot A labelled block after the editorial content of a single numbered issue. Up to 60 words, one link, one line of identification. | Visually distinct, marked as a sponsor slot, outside the briefing rail. | One per issue |
| Newsletter line A single labelled line in the email that accompanies an issue, placed after every editorial item. | Text only, marked, no images, no tracking pixels. | One per send |
| Reference pack acknowledgement A named acknowledgement on the contents page of the subscriber reference pack. | Name and one line only. No placement inside any reference. | Limited |
Rates are quoted per issue on enquiry and are the same for every sponsor. There is no rate that buys anything not on this table, at any price. Enquiries go through the contact page.
- A mention in editorial, in any section of any issue
- A link in editorial, in any article, ever
- Coverage of the sponsor's category, product, treatment or business model
- Sight of an issue, a section or a headline before publication
- The right to suggest, approve, amend, delay or veto any item
- The removal, softening or rewording of anything, including anything about the sponsor
- A position in any list, ranking or comparison, because we publish none
- Subscriber data, in any form, aggregated or otherwise
- An assurance that we will not publish something the sponsor would prefer we did not
Why the refusals are published
Because they are only worth anything if a reader can hold us to them. A private list of things we will not do is an intention. A published one is a commitment that can be tested, and a sponsor who asks for something on it has told you something about themselves in the asking.
If a sponsor requests any item on that list, the sponsorship ends, the fee is returned, and the issue is published unchanged. That is the entire escalation procedure and it has the merit of being short.
What we will not take sponsorship from
We will not accept a sponsor slot promoting a prescription only medicine to the public, because advertising a prescription only medicine to the general public is prohibited. We will not accept a slot making an objective claim that has not been substantiated, because the advertiser and the publisher both carry responsibility for what appears. And we will not accept a slot that presents itself as editorial, because that is the one thing a labelled slot exists to avoid.
If we write about a sponsor
We may. Sponsorship does not buy protection and does not buy coverage, which means it also does not create an exclusion. If a sponsor becomes relevant to something we are writing about, we write about it, and the sponsorship is disclosed in that piece.
If that arrangement is unattractive to a prospective sponsor, this is probably not the right publication for them, and we would rather establish that on a public page than in an awkward email.
The one editorial link on this publication
Separately from any sponsorship, one article in the standing references carries a single editorial outbound link to a named organisation, placed by the editor as a published example of a model that article describes. It was never sold, and it was not paid for, commissioned, requested or previewed by the organisation named. That page carries a publisher disclosure block stating exactly that, and it is the only outbound commercial link anywhere on this site.